Online Network Marketing Lead Generation Tip #1 – Have a Compelling Capture Page

The heart of your online marketing program and key to building up your email list are your capture pages. Make a good first impression. Since online network marketing lead generation is at its heart a about numbers, you must maximize your website traffic and the conversion of traffic into email list subscriptions. The key to this is having a compelling capture page.

The best capture pages that produce the most online network marketing leads are the ones that offer a preview, sneak peak or trial version of the product or service you are marketing. Very few people will convert without some type of free offer or reason for giving you their email. Your free offer, web seminar, e-book or trial version of a paid software is the incentive that will make the visitor willing to provide their personal information. They're basically giving you permission to market to them further in exchange for letting them get to deeper comprehensive information.

The lead generation pages are structured in the form of a very short sales message promoting your product or service's unique value propositions. It must state very concisely and succinctly what the benefits are to the customer and must be simple to understand. You make sure you write the text with the audience in mind. Also, the content must be relevant to the keywords and messages you placed in your ads, email marketing and other promotional materials. Maintaining consistency will avoid lost conversions due to confusion or mixed messaging. Tying landing page text to keywords will also help you in the long run with position in Google and other search engines.

If the message is compelling and well-composed, has impact on the readers, and establishes the unique value propositions for your product or service, you will have a captive audience and your email lists will grow. All things working together in synergy will give you a good conversion ratio.

Sound difficult? You'll also want to watch your results carefully on a weekly basis and adjust headlines, value propositions and body copy to see how it affects your conversions. It will take learning and over time you'll find a formula that works for you. In addition, you'll have to buy and point your domain names, open accounts with a good web hosting company and be able to create HTML, or hire a web designer to do it.

Here's some free advice that will help you generate online network marketing leads from capture pages on day 1, day 2 and day 3, rather than month 3, month 4 and month 5. The best have joined forces to offer fully integrated sales and marketing systems for network marketers. If you're new to online network marketing, then software like MLM Lead System Pro can have you up and running in no time.

Personalized website capture pages are templated and easy to set up for subscribers to use to grow their own membership. The pages are proven to work, and are inexpensively hosted by MLM Lead System Pro, so that you won't need to worry about hiring a web host or finding a website programmer.

Still sound difficult? It's really not. With proven technology and solid mentor you can be up and running in 24 hours.




Andrea Kropp is an online network marketing lead generation specialist living in the Pacific Northwest with her husband and two kids. After struggling in her early days in network marketing, Andrea now takes great pleasure in teaching others the secrets to her success online. She writes extensively on the topics of network marketing, online lead generation and personal development and makes all of this content available for free. Read more about Online Network Marketing Lead Generation.